Our Goals



Message from Len Johnson, President of AFTI

At AFTI, we have three simple goals:

  • Provide the industry’s lowest cost electronic well monitoring system.
  • Deliver timely information allowing operators to maximize run times.
  • Make it easy to access and understand the information we produce.

Until the introduction of WatchDog in 2012, oil producers had to pay a steep price if they wanted electronic information from their wells. WatchDog was the first product designed to provide well status information at a price that makes sense for just about any well, not just for high producers. Almost since the day of its first appearance, producers have enthusiastically taken up the opportunity to find out more about what is going on with their wells. Not just once a day, but all the time. And it only makes sense. Even a well producing 10 barrels of oil per day returns around $200,000 annually. Lost production adds up fast and at a cost of under $2,000 per well, it doesn’t take much in the way of increased production, better use of operator time and reduced equipment failures to pay that back.

Keep it low cost, keep it simple and keep your wells running: that’s the value WatchDog delivers to¬†our clients.

Len Johnson
President, AFTI

2012 Ernest & Young Entrepreneur of the Year National Award nominee